Hi, I’m Mel, founder of Youth Skin and mum of two boys.

Here’s something unexpected: I can’t smell. So why launch a deodorant brand when I can’t even test the scent myself? Because Youth Skin was never about my preferences — it’s about creating something families can trust.

The idea began in 2024 when my eldest asked for deodorant for the first time. We picked up a standard spray from the store, and within days he told me the smell was over-powering and the application stung his skin. That moment made me look closer. 

I started researching what goes into mainstream deodorants, who they’re designed for, and why children’s sensitive skin is so often overlooked. After months of development with overseas labs, it became clear that Youth Skin needed to be made here in Australia — where safety, quality, and transparency could never be compromised. I’m proud to say we are certified Australian Made.

Youth Skin is designed specifically for growing bodies — free from aluminium, synthetic fragrances, parabens, and hormone-disrupting chemicals. Just clean, gentle, effective ingredients that support kids’ skin and respect the planet.

I’m incredibly proud of what we’ve created. My boys love it, and I hope it becomes a product your family love too.